Preplanning a website is perhaps the most important, and most overlooked, part of the Web site process. Careful planning on your part can save you time and money. Below is a list of questions to help you get started:

What are your website goals and objectives?

Who is your target audience?
Are they your customers or is this site for internal use? Deciding this aspect determines how you will 'talk' to the viewer. The language you use and the tone you take will be considerably different if you are talking with someone in your industry versus talking to a novice seeking information.

What do you want the site to look like? Providing samples of other websites with design and functional elements that appeal to you is helpful in determining the style of website you are seeking to achieve.

What do you want to say? Be concise and succinct, but start putting down in writing the content you feel you need for each page.